Effectiveness of the Singapore family values campaign: an evaluation study.
It has been seven years since the Ministry of Community Development and Sports launched the Singapore Family Values campaign. No proper evaluation, however, has been done on the campaign. This paper seeks to examine the effectiveness of the campaign by examining its campaign design, strategy and exe...
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主要作者: | Wee, Jennifer Mei Ling. |
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其他作者: | Lee, Chun Wah |
格式: | Theses and Dissertations |
出版: |
2008
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在線閱讀: | http://hdl.handle.net/10356/2046 |
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