FACTORS AFFECTING PURCHASE INTENTION TOWARDS NATURAL SKIN CARE PRODUCT
Indonesia is home to hundreds of run-small business in cosmetics producers that concerns in producing natural skin care products, but the tendency of choosing import brands still tend to be high, although some of them begin to look at local brands whereas Indonesia government continues to strive to...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/30036 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
