PROPOSED GO TO MARKET STRATEGY FOR TRADITIONAL ART PERFORMANCE BRAND (CASE STUDY : RAGAMLARAS)
Art is one of the elements of human culture in which as an expression of the creativity of the culture itself. Culture-based creativity is a reflection and uniqueness of a nation's identity. However, in the current era of globalization, traditional arts are increasingly being abandoned by the p...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71910 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |