PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS OF RISK MANAGEMENT APPLICATION (CASE STUDY OF SHIELD)

SHIELD is a risk management application developed specifically for the purpose of supporting risk management processes in enterprises. As a new entrant in the industry, AEGIS is having difficulty in engaging with potential clients due to low brand awareness mainly caused by the absence of digital...

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Bibliographic Details
Main Author:	Pangestu, Andre
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/79138
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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